Tadot: Shower in the Dark
Campaign Details
Brand owner: The Braille PublicationAgency: Mccann KoreaBrand: TadotCountry: South KoreaIndustry: Bath toiletries, soaps, Charities voluntary organisations, Educational, universities, Online retailChannels: Events experiential, Internet - display, Internet - general, Online video, Sales promotion, Social mediaBudget: Up to 500k
Executive Summary
'The Braille Publication' is a social enterprise that works for the blind, providing them with richer reading sources. The enterprise also invests on better life experience for the blind, and first introduced a bath product container...