Survivors Fund (SURF)/ RwandanBeauty.com: Joining the Dots to Join Hands Across the Globe: Innovating to aid Rwandan survivors
Campaign details
Brand: Survivors Fund (SURF)/ RwandanBeauty.comBrand owner: Survivors Fund (SURF)Lead agency 1: Kantar TNSLead agency 2: XaxisContributing agency: LightspeedCountry: United KingdomIndustries: Charities & voluntary organisationsChannels used: Online display, programmatic displayBudget: Up to 500k
Executive summary
The need to spread marketing investment across a proliferating range of channels calls for highly efficient campaigns, presenting an opportunity for highly refined programmatic...