Campaign details
Brand: Sense International IndiaBrand owner: Sense International IndiaLead agency: Cheil IndiaCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Mobile & appsBudget: No budget
Executive summary
"The only thing worse than being blind is having sight but no vision." – Helen Keller
This case is not about a fantastic campaign meeting the communication objectives of a brand, resulting in unprecedented sales. This case is about making smart and new-age communication possible among an unseen and unheard group in our society – the deafblind.
Good Vibes, an...