Selling finance: A radical proposal
Imagine a mythical consumer who has, as their principal hobby, spent the past 60 years watching TV commercials and checking advertisements in magazines. If we were to allow for all the regulatory innovations introduced over the years, would she have really seen much change in execution or content? Are not car marques still marketed as ever they were - with the emphasis on design, performance, attractiveness as a lifestyle accessory? Has there been much change in the promotion of toothpaste brands? Shampoo? Champagne? Designer watches?
Of course, if the old methods of portraying...