Sanitary protection: Evolving category in the changing world of womanhood

This report looks at sanitary protection, the second largest disposable hygiene category globally after nappies, analysing the challenges faced in developed markets, the opportunities in developing countries and key trends in product segmentation, packaging, marketing and distribution.
  • Developing markets continue to fuel the demand for sanitary protection products, with incomes and habit formation as key drivers of growth.
  • Tampons, however, continue to face barriers due to product misconceptions and cultural inhibitions.
  • In the developed world, saturation is the key issue and focusing on attractive packaging, convenient size for on-the-go use and online retail is becoming increasingly important.
  • The report also provides an in-depth look at the two largest world markets for sanitary protection: the US and China....

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