SSE: The planner in the boardroom
Hugh De Winton
Campaign details
Client: SSEAgency: adamandeveDDBBrand: SSE
Executive summary
This paper is about a very big company you probably haven't heard of.
For years, SSE enjoyed significant customer growth due to very competitive pricing and a direct sales force dedicated to doorstep sales and cold calling Then between 2010-2013, both of these competitive advantages disappeared.
It was left in no mans land - not leading on price and having significantly underinvested on its brand and communications for years, with very low awareness and consideration levels.
'Energy with...