belairdirect: #belairdirectDriveChallenge

belairdirect, a Canadian insurance firm, encouraged young Canadians to think about home and car insurance with a gamified TikTok campaign that garnered 11.5m impressions and achieved a reach of 4.9m.

Description of the Assignment

Clark Influence was mandated by belairdirect to ideate and execute a campaign that promotes belairdirect's home and car insurance to the target market of young Canadians aged 18 to 34. Clark responded by creating insightful and immersive custom content that engages and empowers viewers while being playful and informative.

The Challenge it Presented

Our main challenge was reaching and engaging our target all while introducing them to a product and industry that may be anxiety-inducing or unfamiliar to them. To overcome this challenge we conceptualized a...

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