Zoom: Demolishing data silos

Online communications platform Zoom created a centralised brand perception dashboard to integrate, streamline and optimise its marketing efforts across departments, products and campaigns.

Challenge

The Zoom Integrated Marketing team had a huge undertaking. After experiencing unprecedented growth during the pandemic, Zoom has evolved from a meeting solution to a comprehensive communications platform. Through this rapid metamorphosis, Zoom's expansive marketing team recognized the need to benchmark & measure its brand perception among numerous target audiences & industries. With no single data point to explain brand perception, multiple marketing teams took on disparate brand perception measurement efforts that were not feeding into one cohesive strategy. This was where Zeno stepped in.

Idea

Zeno proposed the creation of one comprehensive Zoom Brand Perception Dashboard to inform...

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Insights Team
Bray Leino

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