Wendy's: National roast day

Wendy's, a fast-food brand, created an official social holiday to keep America's love affair with it alive and growing.

Background

From its beginnings in 1969, Wendy's hasn't followed trends – it sets them.

From (literally) never cutting corners with square patties where others had round, and using fresh, never frozen beef, where others phoned it in with frozen, Wendy's always aimed to deliver high-quality and accessible food. But, fast forward a half-century later and many Americans still viewed traditional fast-food brands relatively the same.

How could we keep America's love affair with Wendy's alive and growing?

Research & Insight

We had one major point of differentiation in our arsenal that took years to develop and hone to perfection: Wendy's...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands