Victoria's Secret PINK: PINK for all

Victoria’s Secret PINK, a US fashion brand, ran an influencer-led campaign to grow its brand, attract customers and highlight its inclusivity work.

Objective/Brief from Client:

For the greater part of the past two decades, Victoria's Secret PINK has been known for its traditionally feminine sweats and intimates designed for the collegiate girl. However, over the past few years, PINK has been steadfast on becoming more inclusive, celebrating and supporting the power of community, and helping its customers live a healthy and balanced life. Efforts have included doubling down on mental health initiatives through strategic partnerships with non-profits and more than $3MM in product and monetary donations; launching a Gender Free collection of unisex apparel and accessories; and increasing size offerings across its...

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