Urban Company: The stars of Urban Company

Urban Company, a gig employer, curated 25 partner stories in the form of short videos to showcase commitment to the well-being, growth and financial security of partners in India and highlight training and skilling initiatives combined with safety and financial security programs.

Brief & Objective

Urban Company is one of the biggest gig employers in India. The objective was to position Urban Company as a responsible and employmentgenerating company that is committed to the wellbeing and growth of its partners to provide them a better living and align our messaging with the overall ESG commitments of promoting economic empowerment, equity, safety, social security. The team was presented the challenge of profiling its partners.

In addition to this, we had to find brand advocates among our partners and highlight the amazing things that can happen via celebrating growth stories - with a little...

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