UNICEF: #Light up every moment of childhood

UNICEF developed an art exhibition titled ‘A Moment of Childhood’, based on home, school and the internet to raise awareness of violence against children in China, encourage positive parenting practices, and provide access to conflict resolution methods and skills developed by UNICEF.

Description

In its efforts to promote children's rights, UNICEF focuses on one or several specific topics each year for its main communication campaign. The topic for 2022 was violence against children.

In China, UNICEF aimed to spread its message to a wide audience across society, with a particular focus on people involved in caring for children on a day-to-day basis.

Our task was to raise public awareness of this topic, encourage positive parenting practices, and provide access to conflict resolution methods and skills developed by UNICEF.

Challenge

To accomplish this task, we faced three major difficulties:

A large and complex...

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