UNHCR: Helping refugees find a sense of safety

The UNHCR, the UN’s refugee agency, collaborated with top online platforms and influencers with a strong positive image and credibility to raise awareness of the plight of refugees, catalyse donations for critical humanitarian assistance, and build an emotional link between the Chinese public and refugees.

Brief Description

With more than 103 million people forcibly displaced around the world today, helping refugees seek shelter and safety is needed more than ever. UNHCR, the UN's refugee agency, aimed to raise the Chinese public's awareness on the plight of refugees and catalyze donations for critical humanitarian assistance. To do so, we focused on the "sense of safety" as an urgent need of refugees, as well as a need that our audience could deeply relate to after the fear and uncertainty of the pandemic, turning the issue into something relatable and impactful. Together, we created a series of videos...

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