Tropicana: Toothpaste

Juice brand Tropicana created Tropicana Toothpaste, a product-driven engagement campaign, to expand its audience and increase consideration.

Tropicana has been a long-standing icon at the breakfast table for 75 years. To continue to deliver moments of brightness and achieve its goal of staying modern and fresh as a heritage brand, Tropicana is focused on making waves in the juice aisle by cutting through culture and earning a large share of attention via culturally relevant programs rooted in insights that drive talk value and brand equity, especially among a younger audience.

As a leader in breakfast, Tropicana knows that a delicious sip of OJ in the morning can brighten your day - but brushing your teeth and then...

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