Tropicana: Crunch

American juice brand Tropicana launched a limited-edition cereal to drive sales of its regular and Pure Premium orange juices in 2022.

Tropicana Crunch

North American SABRE Awards 2023 Summary Document

As the long-standing icon at the breakfast table for 75 years, Tropicana was actively seeking ways to differentiate themselves within the juice aisle as a modern and fresh brand, while also staying true to the brand's heritage of delivering moments of brightness to consumers. In order to achieve this, Tropicana needed to captivate the crowded media landscape and deliver sunshine to families in a way that was ownable, culturally relevant, and rooted in human truths.

To better understand consumers' passions and challenges, our team turned our attention to social listening and...

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