Tres Generaciones: Reigniting the legacy of Tres Generaciones through social photography

Tres Generaciones, a tequila brand owned by Beam Suntory, relaunched with a carefully curated Instagram campaign that built brand awareness and beat industry standard engagement benchmarks.

In 2022, Beam Suntory relaunched Tres Generaciones, a 150-year-old legacy brand backed by three generations of tequila-making craft.

The challenge: Break through the typical celebrity-fueled tequila sea of sameness on social to drive awareness and social engagement.

How we did it - our Approach

Leveraging social photography focused on real celebrations and realpeople, we launched Tres Gen's Instagram in April 2022.

Using Day One Agency's in-house production studio to cast, capture and edit content, we fueled Tres Gen's feed with social-first lifestyle imagery highlighting our brand ethos, community and premium tequila....

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