The Home Depot: Associate first approach to spring hiring

The Home Depot, a home improvement retail corporation, launched a virtual hiring event in the US to increase recruitment numbers ahead of its busiest selling season.

Executive Summary

Objective

The pandemic was ending, the Great Resignation was peaking - and The Home Depot faced a historic challenge. The retail giant had only a few months to hire 100,000 employees to meet an avalanche of customer demand during its busiest selling season. In effect, the company had to expand its workforce by 20 percent, virtually overnight.

Our hiring campaign would debunk stereotypes, highlight upskilling and benefits, put associates at the forefront, showcase local managers, accelerate the hiring process, and go big to announce.

Influence

With a resurgent economy, and unprecedented labor shortages, The Home Depot would need...

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