Tanishq: Rivaahverse

Tanishq, an Indian jewellery brand, increased sales with the launch of its Polki jewellery collection on the metaverse which allowed customers to virtually try on products and view them in 3D.

Campaign video

Summary

In 2022, as the pandemic began to subside, big fat Indian weddings came back in full swing. To maintain its dominant position in the wedding segment and drive positive business impact, Rivaah—Tanishq's sub-brand in the wedding segment—seized this opportunity and launched its extravagant 'Romance by Polki' collection of jewellery, expertly crafted by karigars to blend India's rich heritage and the contemporary tastes of the modern bride. As part of the launch campaign, Tanishq weaved a fresh and unique narrative that celebrated progressive brides-to-be who are tech-savvy and digital-first millennials.

Showcasing its extraordinary collection in all its glory,...

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