Slack: Making Slack the ‘OG’ of workplace collaboration

Slack brought together spokespeople and key media for a virtual and experiential event with executives who presented unique platform features and innovations to distinguish itself as a distinct player in India, establish leadership in the workplace collaboration category, and increase visibility.

Context

The COVID-19 pandemic accelerated the adoption of digital tools, leading to a surge in demand for industries such as collaboration tools, edtech, entertainment, and virtual healthcare. According to a McKinsey report, the use of collaboration tools in India increased by 35% during the pandemic.

While some of these sectors experienced degrowth as people returned to in-person interactions post-pandemic, certain players managed to strengthen their position and continue growing in relevance.

One such player is Slack, which announced its entry into the Indian market on June 1, 2022, capitalizing on the momentum of the growing digital ecosystem.

Challenge

The collaboration...

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