Sanofi: When cancer grows old

Sanofi, the French pharmaceutical company, used its multimedia ‘When Cancer Grows Old’ platform to draw attention to cancer among older adults, breaking media benchmarks and resulting in improved brand metrics.

Overview

Around the world, people are living longer. As the incidence of cancer in older people increases, so does the challenges to help them live fuller, healthier lives. Approximately 37% of new cancer cases worldwide are diagnosed in people older than 70; this number is predicted to more than double by 2040. However, older people with cancer are often overlooked and aren't given the same level of care as their younger counterparts.

In 2020, Sanofi launched the When Cancer Grows Old (WCGO)initiative to inspire advocates, healthcare providers and policymakers to identify solutions needed to support older people with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands