Executive Summary
Insight
Nets aren't the only things being snipped around March Madness. Strangely enough, a study showed a 30% increase in vasectomies during the first week of March Madness compared to an average week. Thousands of men are strategically (and smartly) easing their recovery by matching it up with a weekend of non-stop action on the court. Now, that's a bailer move!
Idea
Timed with the start of the NCAA Tournament, SAXX Underwear created a world's first: the VaSAXXtomy Registry. This new spin on a traditional gift registry gave men a reason to celebrate their "boys'" retirement from their...