Riyadh Art / Noor Riyadh: The journey of light

Noor Riyadh, a festival of light and art, successfully increased the size and appeal of the festival in Saudi Arabia.

Campaign Brief

Noor Riyadh, part of the Riyadh Art initiative, is an annual festival of light and art that takes place in Saudi Arabia's capital. Every year, the citywide event showcases immersive site-specific installations, monumental public artworks, ephemeral sculptures, art trails, virtual reality, building projections and drone shows across Riyadh, transforming it into a vibrant and illuminated Noor Riyadh is accommodated by a world- class Exhibition held at the cultural district of JAX.

Following a successful first edition, Noor Riyadh 2022 dared to dream big. The second edition tripled in size, presenting more than 200 artworks by 130 participating artists....

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