Rice Communications: #VoicesForRivers – our rivers, our future

The World Wildlife Fund, a non-governmental organisation, increased conversation around the conservation of rivers in Myanmar by delivering a popular dish, mohinga, to micro and community influencers which highlighted the need of rivers for sustenance.

Campaign Overview

Protecting Myanmar's Free-Flowing Rivers with #VoicesForRivers

In support of the Voices for Rivers coalition, RICE worked with the World Wildlife Fund to help spark and sustain public conversation about the conservation of rivers, as well as food security through the 'Our Rivers, Our Future' campaign.

The campaign centered around Myanmar's beloved dish, mohinga, which were prepared and delivered in hand-painted traditional tiffin boxes. Due to its community-focused and grassroots sensibilities,the campaign successfully drew attention to the importance of rivers among journalists, key opinion leaders, influencers and...

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