Relate: The hornicultural society

Relate, a relationship support provider, launched a humourous campaign to raise awareness of STIs among over-65s in the UK.

Objective

We wanted to drive conversation amongst the general public of sexual pleasure, health, and relationships in older people and establish Relate as the leading authoritative voice in this space. We needed to further breakdown taboos around sex in later life and raise awareness of rising rates in STIs in over 65s.

Strategy, Creative & Method

In 2021, we worked with Relate on a hugely successful campaign to encourage the over 65s to open up about later-life sex, their no.l pastime.

Apparently, it was a little too successful - follow-up research revealed the biggest rise in STIs is in the...

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