Reckitt: Positive water

Multinational fast-moving consumer goods company Reckitt created the Positive Water initiative in Mexico to raise awareness of health issues due to water access.

The Problem: The Privilege Of Water

Water is the most basic human need. But in many parts of the world, access to clean water is still a privilege. According to the United Nations Children's Fund (UNICEF), 26% of schools in Mexico do not have potable water, 48% lack drainage and 31% do not have proper hand washing facilities. These gaps create health risks for thousands of students, depriving them of safe learning environments.

Reckitt, a company with a history of leveraging public relationsto affect social change, recognized the urgent need for clean water. It set its...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands