Real Messenger: Keeping it REAL with Bravo’s “million dollar listing'' alum Fredrik Eklund

The Real Messenger app, designed to solve social media for real estate agents, was launched in a multichannel campaign that reached over 137 million people and drove 200,000 downloads.

Zillow, Trulia and Redfin are ground-breaking real estate apps.

But not for agents.

They are "pay-to-play," restricting agents from showcasing their listings unless they pay (a lot!) to promote them.

Big platforms are taking listing information from multiple listing service (MLS) agreements, repackaging them to promote it on their sites, then selling it back to agents who owned it in the first place!

Agents have lost control in the real estate process, while big proptech profits from agents' hard-earned listings.

Agents have also lost the decades-proven ingredient that once was the heart of real estate: connection.

"Might be the only...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands