Public Relations Consultants Association of India: WeArePR

The Public Relations Consultants Association of India (PRCAI) announced a training and internship programme to draw students towards PR as a profession, create widespread awareness about the current potential in the industry, evangelise PR as a profession, bring players of the PR industry together as part of larger whole and instil a sense of pride.

Introduction

Good client relations rely on good communications. It forms a basis of any healthy partnership. A clear message helps achieve desirable goals and reduces the potential for conflict.

Public Relations (PR) is a fantastic tool which can help you build your credibility and an outstanding relationship with your target group by enhancing their engagement with your brand.

Background Of The Company

The Public Relations Consultants Association of India (PRCAI) was formed by a collection of like-minded PR firms over 2 decades ago with the aim to progress PR industry, lend constant support to young professionals and experienced PR practitioners...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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