Prime Video: Prime Video presents India

Prime Video, an OTT service, commissioned a leading filmmaker to host its biggest event, Prime Video Presents India, which announced 41 titles, its foray into original movie production and launched a movie rental service.

Objective of the Campaign

In India - the land of 1.4 billion people speaking 22 (official) languages - the unifying factor is entertainment. Thanks to our rapid digitisation, over 68% of the population has a phone and high-speed internet today. This correspondingly meant opening a world of opportunities for streaming platforms like us to continually provide the best of entertainment- each day, every day. With an ambition to cater to the exponentially increasing needs of a delightfully diverse India, Prime Video launched in Dec 2016. Since then, it has seen tremendous growth (today customers from 99% of India's pin codes...

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