In a Nutshell...
PlayStation UK partnered with Transport for London for a hero execution that drove mass consumer awareness for the UK launch of the PlayStation 5.
A genuine cultural cut-through moment was created by taking the world-renowned London Underground sign and pairing it with PlayStation's own brand iconography: the four shapes - triangle, circle, cross and square.
The dramatic images captured the importance of the launch and grabbed media and consumer attention.
The image reveal generated 84 pieces of coverage and over 986 m media impressions; over 106 mimpressions on Twitter within 24...