Papa Johns: Dragon flame pizza – heating up fans’ pizza night

Papa Johns, a QSR, inserted itself into the cultural moment of Game of Thrones to showcase it is a relevant and innovative company by introducing the new Dragon Flame Pizza.

Situation Analysis

Papa Johns is a leader in menu innovation, continually pushing boundaries as part of its "Better Ingredients. Better Pizza." promise. But like so many brands in the QSR category who are facing macro-economic pressures, there was an imperative to reignite brand love by reaching people during key pizza-eating moments – like a hot TV premiere.

The Game of Thrones prequel, House of the Dragon, would make its debut on August 21 and was highly anticipated following the success of the original series. A cultural phenomenon, Game of Thrones dazzled viewers and captured an audience of more...

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