PRophet: AI-driven tech that makes PR pros more performative

PRophet is an artificial-intelligence driven platform public relations professionals can use to rapidly identify and contact the best audiences for their pitches, improving efficiency and campaign outcomes.

Origin Story

AI is fundamentally changing the way humans work across many industries. Public relations is no exception. A technology laggard for decades, the PR industry is undergoing a rapid digital transformation - with AI at the helm - bringing science to the art of communications to make PR professionals more performative. Recent researchfrom The Harris Poll shows that 92% of PR pros believe AI is worth exploring and identify benefits when crafting PR materials, like predicting media interest and sentiment (55%). Majorities even recognized the potential for AI to allow professionals to spend more time on higher-value...

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Bray Leino

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