Outback Steakhouse: MasterChef

Restaurant chain Outback Steakhouse created the experiential Outback Featuring MasterChef Brasil campaign to gain media exposure and change brand perceptions.

Bringing The Australian Flavor

In 2022, Outback Steakhouse (part of Bloomin' Brands Inc.) made a bold move by becoming the first restaurant to sponsor a cooking show in Brazil. Partnering with the highly popular MasterChef Brazil, Outback aimed to solidify its dedication to fresh, real food. The premiere of the sponsored episode at a local Outback in Sao Paulo drew a crowd of 150 attendeeswho were in for a surprise. As the winning dish was unveiled on screen, Outback waiters astounded guests by serving the exact same creation live in the dining room. Outback...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands