OceanCare: Dream the ocean clean

OceanCare, a marine conservation organisation, increased reach, impressions and brand lift by composing a song using the sounds of the ocean.

Background

Oceans are suffocating in plastic. Each year up to 12.7 million tons end up in water. This is roughly equivalent to one truckload per minute. This is not only tragic for all marine life, but also for us humans, as over 50% of the oxygen we breathe every day comes from the sea.

But for the Swiss, this problem is as far away as the next beach - Families think of the sea as a place for vacations and not an essential resource in dire need of help. How can we create a sense of urgency around the topic...

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