Novartis: The heart failure game show

Novartis, a pharmaceutical company, invented a 1970s nostalgic game show in the US to engage heart failure patients with digestible content about proper condition management.

At first, the campaign objective seemed simple: reach heart failure patients with engaging creative

The final result was anything but simple and exceeded expectations –resonating strongly with the heart failure audience and spreading awareness about a chronic, degenerating disease in a positive way

Concept Overview

Heart failure is a devastating disease that impacts the lives of more than 6 million Americans each year

As a chronic condition, patients are faced with having to drastically shift their everyday habits upon diagnosis and often don't know where to start. We partnered with Novartis Pharmaceuticals to produce an engaging and informative video about...

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