Northwest Center: Investing in America’s most promising workforce

Northwest Center, a not-for-profit, set out to close the gap between disability and employment by building an inclusive PR campaign to encourage companies to prioritize accessibility and embrace inclusivity in the workplace, drive awareness for employment services, and increase national visibility for the brand.

While 90% of companies claim to prioritize diversity, only 4% consider disability in their diversity initiatives.

Northwest Center set out to close the gap.

An estimated 25% of job seekers and current employees are people with disabilities, a figure that's growing as millions cope with long COVID.

Despite the size of this community (now America's largest minority group), people with disabilities are too often overlooked in and out of the workplace – facing unemployment rates that are more than double the national average (Bureau of Labor Statistics).

They have also been historically paid less than their colleagues without disabilities, making...

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