Mobile Premier League: Missing – sensitively spreading awareness about human trafficking among gamers

MPL, a gaming platform, partnered with Missing Link Trust to introduce the world’s first anti-trafficking game, MISSING, to break the silence, bring human trafficking out of the shadows, ignite conversations and inspire individuals and companies to embrace their responsibility in addressing this issue.

Background

A shocking number of 1827 women are trafficked every hour. It's the second- largest organized crime in the country! Yet, this pervasive problem often goes unnoticed and receives insufficient attention. While many organizations actively engage in various social causes, human trafficking is seldom addressed.

This can contribute to a culture of indifference, making the problem seem anodyne and limiting efforts in combating the problem effectively.

We recognized the need for a fresh and impactful approach-one that could sensitively raise awareness about the grave problem and reach both victims and the general population.

To achieve this, we explored the potential...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands