Mobile Premier League: Fighting the betting menace in India

Mobile Premier League (MPL), an online gaming platform, partnered with industry associations, such as the All India Gaming Federation, to raise awareness of illegal gambling, turning it into a national issue, and build pressure on government.

Background

The rise of offshore illegal gambling and betting companies had jeopardized the legitimacy and the survival of India's online gaming industry. Offshore companies such as Betway, Bet365, Dafabet, and Parimatch were exploiting the industry's growing popularity masquerading as gaming sites and using aggressive marketing tactics and celebrity endorsements to ensnare customers into gambling habits.

This led to a lack of understanding among decision-makers about the differences between online gaming and illegal gambling. Several state governments, like Chhattisgarh, Madhya Pradesh, Rajasthan and Kerala were considering a complete ban on all forms of online gaming.

To address this existential crisis for...

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