MSD: Fighting against HPV

MSD embarked on an influencer-led campaign across Asia to raise awareness around HPV vaccination, increase the vaccination rate amongst women, and click on HPV information-sharing websites.

Executive Summary

You call the shots – specifically, the HPV (human papillomavirus) shots. With HPV being the leading cause of cervical cancer, and 3rd most prevalent cancer amongst women in Asia, MSD is on a mission to increase HPV vaccination and awareness among women in the Asia Pacific region.

As a result, MSD launched a regional content activation hub (CAH) focused on an always-on integrated program that leveraged a robust influencer strategy. Underpinning this approach was MSD's overarching message that taps into empowering individuals to prioritise their well-being and protect themselves from HPV-related cancers and diseases by prevention.

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