Lincoln Center: David Geffen Hall reopening

Lincoln Center and its partner the New York Philharmonic wanted to promote David Geffen Hall as one of the top acoustic experiences for symphonic music in the world, whilst simultaneously newly and meaningfully opening to a new generation of audiences and artists.

Introduction

The challenge

Lincoln Center and its partner the New York Philharmonic approached BerlinRosen with a nuanced task with the opening of David Geffen Hall in October of 2021: to promote the hall as one of the top acoustic experiences for symphonic music in the world, while simultaneously newly and meaningfully opening to a new generation of audiences and artists.

Our team had the mission to reach a wide array of audiences that representNew York's diversity, and encourage engagement from audiences andmedia outlets that hadn't traditionally covered Lincoln Center, while still...

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