LaMianFan: Noodles “Forbes”

LaMianFan, an instant noodle brand, initiated a noodle pressing style #Show Off Wealth in China to inspire creative ideas from consumers and make the brand instantly known in the market.

Background

The competition in the Chinese instant noodle market is intense.

China is the world's largest consumer of instant noodles. Every year, each major instant noodle brand spends tens of millions on promotion to compete for customers.

Jin Mailang has launched high-end instant ramen to capture the market.

LaMianFan, a new instant noodle brand, is facing several challenges:

  • Expensive: up to 9.9 Yuan, two or three times the average price!
  • Good Quality: with zero deep-frying, healthy ingredients, wide range of flavors that offer a satisfying taste experience!

Objective

Based on being Good and Expensive,...

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