Janssen: Depression looks like me takes aim at mental health representation

Janssen, a pharmaceutical company, created a content-led campaign aimed at improving awareness of depression in the US LGBTQ+ community, achieving effective media coverage and driving conversions to Janssen’s commercial site.

Objectives

We are in a crisis. Today, 21 million American adults have major depression. Its symptoms and experiences are unique to everyone, making it difficult not only to live with, but also to talk about.

Just Google "what does depression look like?" and you'll see mostly white, affluent, heterosexual faces. We all know depression doesn't discriminate, so why does the way we talk about it? Depression affects people across gender, race, ethnicity, socioeconomic status and sexuality. In fact, groups that have been historically marginalized are more likely to experience depression, but they don't often see themselves represented in the conversation....

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