Jack in the Box: Don't get McShammed

Jack in the Box, a quick-service restaurant, launched the Don't get McShammed campaign, tapping into a cultural conversation in a unique way, to gain the attention deserved for its Oreo Cookie Mint Shake.

A St. Patty's Day Shakedown

When it comes to St. Patrick's Day milkshakes, one quick service restaurant gets all the McLovin'. In order for the underdog, Jack in the Box, to get the attention it deserved for their Oreo Cookie Mint Shake, we executed a campaign that was not only creative, but tapped into a cultural conversation in a way that was uniquely Jack.

Leveraging insights and social conversations around McDonald's ice cream machines being notoriously broken, we developed the "Don't Get McShammed" campaign, timed with the launch of McDonald's Shamrock Shake. The campaign called out McDonald's broken machines and...

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