Intermountain Health: Primary promise

Intermountain Primary Children's Hospital in the US planned and executed a major celebration of its 100th anniversary and built, announced and sustained support for a three-year fundraising campaign.

Hospitals nationwide are facing the growing complexities of caring for today's children; escalating adolescent mental health issues, climbing suicide rates and the lingering effects of the Covid-19 pandemic - all while working to advance access to highly specialized care, appropriately staffed hospitals, and specialists close to home. For Intermountain Health this means addressing the physical, emotional, and mental needs of a growing population of children in Utah and the Intermountain West.

Against this backdrop, the hospital faced a daunting communications challenge in 2022. It needed to plan and execute a major celebration of its Primary Children's Hospital's 100th anniversary and...

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