Situation Analysis
Diabetes is an invisible, often misunderstood disease.
Furthermore, because of stigma and perceived shame, some people with diabetes often hide their condition because it is not considered a "normal" part of society. In fact, they are grossly underrepresented in society and pop culture.
According to a recent survey conducted by Insulet, makers of Omnipod®, the global leader in tubeless insulin delivery, 94 percent of people with type 1 diabetes said it's important to see people with diabetes accurately represented in culture and society. Yet, in the last year, 51 percent of respondents said they rarely (37 percent) or...