Campaign details
Brand: Hotels.comAdvertiser: Hotels.comAgency: ICF Next
The Situation
For online travel-booking sites like Hotels.com, Millennial are the biggest prize. And increasingly, the way to connect with them is through social media.
According to MMGY Global's Portrait of American Travelers 2018- 19, 83% of millennial travelers check social media at least once a day, and they average 113 minutes per day on their channels.
And within Millennial travelers' social-media usage, Instagram is king, with more than 60% of the group active on the platform. The platform is so important, in fact, that 46%...