Hilton: Stories from Hilton

Hilton, a US hotel group, redeveloped its news and press website to offer a better user experience, driving site traffic by 285%.

Summary

Stories From Hilton is the definitive online source for the latest and most accurate Hilton news. Powered by the Global Editorial Communications Team, Stories From Hilton serves journalists around the world company news and trend-driven stories on each of Hilton's 18 brands and properties worldwide. The site's bespoke selection of content inspires media to cover travel in new ways with Hilton at the heart of the story, while also supporting the company's key business objectives.

The content topics span a wide variety of subjects, including first looks at the latest Hilton properties, business and leadership updates that shape Hilton's...

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