Haleon: Eno – a plateful of laughs

ENO, an acid relief brand, launched India’s first-ever stand-up comedy show in the metaverse, ENOLand, written by Zakir Khan, to connect with Gen Z, increase engagement and strengthen the brand’s personality.

Acid relief meets comic relief in the metaverse!

ENO celebrated its 50th anniversary in India with the first-ever stand-up comedy show in the metaverse. The event wasn't just a great way to celebrate the fun and playful brand's legacy but also a way to connect with new, Gen Z audiences.

Situation Analysis

How do you celebrate a brand's 50thanniversary while also ensuring it appeals to Gen Z? As a brand that is synonymous with relief from acidity, ENO is a household name in India. Its 50-year milestone was both, a reason to celebrate as well as...

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