Guinness: All together now

Guinness, the Irish stout brand, ran a multichannel campaign in the US to celebrate the ending of the coronavirus pandemic, resulting in over 3,000 media placements and positive organic engagement rates.
All Together Now: The Why

After three long years, St. Patrick's Day was back and we finally marched again. Guinness embraced the moment and helped us all rediscover the magic, fun and togetherness of the holiday.

For many reasons, mainly the rise of COVID-19, brands had chosen to forego activating during SPD for two years prior to this campaign. Knowing this, we saw an opportunity to create an integrated campaign that truly relit the fire for the holiday and reminded people how to put away their differences for a day and celebrate...all together now.

For the full month, leading...

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