Global Fund: Fight for what counts

Global Fund, a worldwide movement to defeat HIV, TB and Malaria, increased donations post-pandemic by turning words of healthcare workers and disease survivors into films, social assets and an immersive experience.

Context

The Global Fund is 'a worldwide movement to defeat HIV, TB and Malaria and ensure a healthier, safer, more equitable future for all'. It exists to fight deadly infectious diseases, challenge healthcare injustices and strengthen healthcare systems worldwide, by uniting world leaders, communities, civil society, health workers and the private sector in this global fight. The Global Fund has saved 50+ million lives since its inception in 2002.

Challenge

COVID-19 threatened progress and reversed some hard-won gains for The Global Fund.

As the global pandemic ravages across donor countries, it added complexity to the healthcare landscape, causing decision-making on...

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