Glenmorangie: The delicious design project

Glenmorangie, a whisky brand, devised and launched a digital art and music experience, The Delicious Design Project, with Karsh Kale in India to create desirability, drive high awareness, build relevance for the brand, and strengthen recruitment to the brand.

The Context

Our brand truth: Glenmorangie single malt whisky, from the house of French conglomerate LVMH, lives by one simple truth i.e. it is delicious by design. No expert experience in whisky consumption is necessary to enjoy its wonder, it's just delicious, there's nothing more you need to know.

Our point of view: Glenmorangie raises a toast to the unbridled optimists. The ones who look at the world with wide-eyed wonder, who see life in technicolor.

Our brand worldis colorful, inviting, young, and unpretentious brought to life via the inclusive, technicolor campaign 'It's Kind of Delicious and Wonderful' (IKADOW)...

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